Vol. 5 No. 2 (2024): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi

Articles

• HOW DOES SOCIAL MEDIA MARKETING THROUGH CELEBGRAM PROMOTION AFFECT THE GROWTH OF MSMES IN INDONESIA?

  Nurul Hamdalah, Nur Eka Setiowati, Wartoyo Wartoyo

  62-72

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  DOI : https://doi.org/10.37150/jimat.v5i2.2981
  Abstract views: 178

• STRATEGI KEPEMIMPINAN EFEKTIF UNTUK MENINGKATKAN KINERJA TIM

  Munandi Saleh, Suci Mutiara Insani, Elang Langsa Herdiana Putra, Feriyanto Feriyanto, Tsani Lestari

  73-78

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  DOI : https://doi.org/10.37150/jimat.v5i2.2995
  Abstract views: 114

• MEDIA SOSIAL DAN CITRA DESTINASI UNTUK KEBERLANJUTAN WISATA ALAM KAWASAN HUTAN RESORT SITUGUNUNG

  Sandi Setiadi, Noornissa Sarah Ginanjar

  79-89

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  DOI : https://doi.org/10.37150/jimat.v5i2.3034
  Abstract views: 62

• ANALISIS LAPORAN KEUANGAN UNTUK MENGUKUR KESEHATAN KOPERASI MENURUT PERATURAN DEPUTI BIDANG PENGAWASAN KEMENTRIAN KOPERASI DAN USAHA KECIL DAN MENENGAH NOMOR 06/Per/Dep.6/IV/2016 PADA KOPERASI GURU BINA MANDIRI

  Mulfi Sandi Yuda

  90-95

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  DOI : https://doi.org/10.37150/jimat.v5i2.3033
  Abstract views: 60

• THE ROLE OF TECHNOLOGY IN THE ECONOMY IN THE DIGITAL ERA

  Muhammad Dzakwan Taufiqurokhman

  96-102

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  DOI : https://doi.org/10.37150/jimat.v5i2.3061
  Abstract views: 62

• THE MEDIATION ROLE OF BEHAVIOR INTENTION IN ACTUAL USE OF SHOPEE BAROKAH

  Yeni Nurkhasanah

  103-114

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  DOI : https://doi.org/10.37150/jimat.v5i2.3053
  Abstract views: 69

• THE ROLE OF TECHNOLOGY AND INNOVATION IN MARKETING TO GENERATION Z

  Aldi Rahmat, Ikang Hery Firdaos, Muhammad Faizal

  115-121

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  DOI : https://doi.org/10.37150/jimat.v5i2.3158
  Abstract views: 21