Abstract

ABSTRACT
The objective of this research was to evaluate the effectiveness of income generating program through toman fish (Channa micropeltes) farming as an implementation of corporate social responsibility (CSR) conducted by PT Subur Agro Makmur in Hulu Sungai Selatan Regency. Moreover, this research was also aimed to identify and evaluate the problems faced by the farmer group, and also propose some alternatives to improve the effectiveness of the program. Interview-based evaluation research was used in this study. Interview was conducted to every toman fish farming group who join to the program. Descriptive analysis was used as data analysis technic and also used as the way to propose some alternatives of improvement program. Research result showed that: 1) There were technical problems (fish feed availability and environmental condition) and social problems (problem on group dynamics, problem of internal management of the program’s organizer, and also problem between program’s organizer and program’s supervisor) as the main inhibiting factors effecting the effectiveness of toman fish farming program; 2) Based on the ratio of successful village and the fail village during conducting the program, the effectiveness level of toman fish farming program was 25%, means that this program has not succeed yet and has not given advantages to make prosperous of the community around company which join the program, because the result of toman fish farming has not able to alleviate daily user’s burden or become main alternative family income.