PENGARUH ISI PESAN TAYANGAN NET 86 TERHADAP PERSEPSI MASYARAKAT KEPADA POLISI

Abstract

The study entitlesthe effect of Net 86 Program’s messages toward public perception to the policeman. This study uses quantitative method with path analysis. The purpose of the study was to see the effect of Net 86 Program’s messages toward public perception to the policeman. The result showed that this variable significantly influences the public perception to the policeman. The variable of 86 program’s message influences significantly the public perception about 35,8%. The variable of message’s content becomes the most influence variable on the public perception to the policeman. the result of the study showed that the variable of message’s content significantly influences the public perception to the policeman in social media twitter, who follow the Net 86’s twitter account,. It finally influences the public perception in social media twitter if the message conveyed is important, popular, and factual.