PENGARUH TARIF IKLAN TERHADAP PENDAPATAN RADIO

Abstract

The Influence of Advertising Rates on Radio Income. This study aims to determine the Influence of Advertising Rates on Radio Revenue at PT. Radio Fortuna bewara Suara Sukabumi. The variables used in this study are advertising rates as independent variables and radio revenues as a dependent variable. The sample used is the financial statements at PT. Radio Fortuna bewara Suara Sukabumi with the period 2013- 2017, the number of samples in this study were as many as 60 samples, which can be included in data processing. Data analysis using SPSS program version 24. Statistical method used to test the hypothesis is multiple linear regression analysis. Once analyzed it was found that partially indicated that the advertising rates had an effect on radio revenues. The coefficient of determination shows the influence of advertising radio revenue of 41,6% and the remaining 58,4 is influenced by other factors.