Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi

HOW DOES SOCIAL MEDIA MARKETING THROUGH CELEBGRAM PROMOTION AFFECT THE GROWTH OF MSMES IN INDONESIA?

Nurul Hamdalah — 2024-09-04

The purpose of this study is to determine whether or not there is an effect of marketing costs on net profit with sales volume as an intervening variable in culinary and fashion businesses in the Cirebon City area that use celebrity promotion services. This research uses field research (Field Research) with a quantitative approach. For data collection techniques carried out, namely through questionnaires. The population in this study is all culinary and fashion business actors in the Cirebon City area with a sampling technique using probability sampling, namely with a simple random method, which is as many as 44 business actors. The test tool used in this study is with path analysis techniques using the help of IBM Statistic SPSS software version 26. Based on the results of the channel analysis carried out, the results were obtained: (1) Marketing cost variables do not have a direct effect on net income, (2) Marketing cost variables have a direct and positive effect on sales volume, (3) Sales volume variables have a direct and positive effect on net income, (4) Indirect marketing cost variables through sales volume have a positive effect on net profit.

STRATEGI KEPEMIMPINAN EFEKTIF UNTUK MENINGKATKAN KINERJA TIM

Munandi Saleh — 2024-09-04

Research on transformational and transactional leadership to improve team performance has been done by many previous researchers, but it is still rare to conduct research with loci in the field of hotels. The purpose of this study is to find out and explain effective leadership strategies to improve team performance. The research method used was quantitative descriptive, while as a sample, all Sukasantai Farmstay Sukabumi hotel employees totaled 50 respondents. The data collection method uses a questionnaire through Google Forms distributed to respondents. The results of the study stated that transformational and transactional leadership had a positive and significant influence on team performance, with an influence of 76.1% while other variables influenced 23.9%.

MEDIA SOSIAL DAN CITRA DESTINASI UNTUK KEBERLANJUTAN WISATA ALAM KAWASAN HUTAN RESORT SITUGUNUNG

Sandi Setiadi — 2024-09-28

The purpose of this study was to analyze and evaluate the influence of social media on sustainability and the influence of destination image on the sustainability of natural tourism in the Situgunung Sukabumi Resort Forest Area, West Java. The type of research uses a quantitative method, with a type of associative causality relationship. For the number of samples in this study as many as 140 respondents using non-stochastic techniques, with the number of samples used in this study calculated using the Hair formula. In this study, data analysis was measured and tested using the Structural Equation Model (SEM) method and processed with SmartPLS3 software. The results of the study are that there is a positive and significant influence between social media on sustainability and there is a positive and significant influence between destination image on sustainability.

ANALISIS LAPORAN KEUANGAN UNTUK MENGUKUR KESEHATAN KOPERASI MENURUT PERATURAN DEPUTI BIDANG PENGAWASAN KEMENTRIAN KOPERASI DAN USAHA KECIL DAN MENENGAH NOMOR 06/Per/Dep.6/IV/2016 PADA KOPERASI GURU BINA MANDIRI

Mulfi Sandi Yuda — 2024-10-10

This study analyzes the financial statements and health level of the Guru Bina Mandiri savings and loan cooperative. This research uses ex post facto methods. Data is obtained through financial statement documents such as balance sheets, income statements (SHU), and income statements. The indicators used to assess the health of cooperatives refer to the Regulation of the Deputy for Supervision of the Ministry of Cooperatives and Small and Medium Enterprises number 06 / Per / Dep.6 / IV / 2016. In this study, the results obtained for the 2023 Bina Mandiri Teacher Cooperative got a score of 42.45 at <51.00 with the predicate in special supervision.

THE ROLE OF TECHNOLOGY IN THE ECONOMY IN THE DIGITAL ERA

Muhammad Dzakwan Taufiqurokhman — 2024-10-02

The purpose of this research is to analyze and explain the optimization of the role of collaboration and the role of technology in the economy in the digital era. The data of this study is MSMEs in SUKABUMI City with a population of 31,926 people and is used as a sample in this study as many as 100 business actors taken using a simple size web.raosoft.com with an error rate of 10%. The research method uses a quantitative research method, with a data collection method, namely the distribution of questionnaires through google-form of statements to respondents and interviews. Simple linear regression analysis is used as the analysis method in this study. The results of the study explained that there was a positive influence of technology on the economy in Sukabumi City with a large influence of 61.2% and 38.8% influenced by other variables.

THE MEDIATION ROLE OF BEHAVIOR INTENTION IN ACTUAL USE OF SHOPEE BAROKAH

Yeni Nurkhasanah — 2024-10-21

The purpose of this study was to determine the impact of perceived usefulness, perceived ease of use and halal awareness on actual use of Shopee Barokah with behavior intention as a mediator. This research uses field research with a quantitative approach. Data was collected through distributing questionnaires. The population in this study were all gen z Muslim shopee users in Kudus Regency with sampling techniques using cochran formula, resulting in a total of 96 respondents. The test tool used in this research is the path analysis technique using the help of Smart-PLS 4 software. Based on the results of the channel analysis conducted, the results are obtained: (1) perceived usefulness has a positive impact on behavioral intention, (2) perceived ease of use has a positive impact on behavioral intention, (3) halal awareness has a positive impact on behavioral intention), (4) behavioral intention has a positive impact on actual use of Shopee Barokah among Gen Z in Kudus Regency, and (5) perceived usefulness, perceived ease of use, and halal awareness have a positive impact on actual use through the mediation of behavioral intention.

THE ROLE OF TECHNOLOGY AND INNOVATION IN MARKETING TO GENERATION Z

Aldi Rahmat — 2024-12-07

This research aims to analyze and explain the role of technology and innovation in marketing to Generation Z in Sukabumi. The data of this study is MSMEs in Sukabumi City with a population of 31,926 and the sample used in this study is 100 business actors. web.raosoft.com The method in this study used quantitative research, with a data collection method, namely the distribution of questionnaires through Google Forms in the form of statements to respondents and interviews. The analysis method in this study explains that the role of technology and innovation has a positive and significant impact in increasing curiosity in Generation Z, with an impact of 61.2% while other variables influence 38.8%.