https://jurnal.ummi.ac.id/index.php/jimat <p align="justify"><strong>Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI)</strong> <a href="https://issn.brin.go.id/terbit/detail/1595303733">(e-ISSN: 2746-1475)</a> is a peer-reviewed journal published by Faculty of Economy, Muhammadiyah University of Sukabumi. Since its first issued in 2020, <strong>JIMAT UMMI </strong>has been publishing scientific articles consistently research articles. <strong>JIMAT UMMI </strong>publishes the new editions every March and September. <strong>JIMAT UMMI </strong>is indexed by <a href="https://scholar.google.com/citations?user=sU_U_w4AAAAJ&amp;hl=en&amp;authuser=2">Google Scholar</a>, <a href="https://garuda.kemdikbud.go.id/journal/view/19531">Garuda</a> (Garba Rujukan Digital), <a href="https://search.crossref.org/search/works?q=https%3A%2F%2Fdoi.org%2F10.37150%2Fjimat&amp;from_ui=yes">Crossref</a> </p> Fakultas Ekonomi Universitas Muhammadiyah Sukabumi en-US Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi 2746-1475 https://jurnal.ummi.ac.id/index.php/jimat/article/view/2981 <p><em>The purpose of this study is to determine whether or not there is an effect of marketing costs on net profit with sales volume as an intervening variable in culinary and fashion businesses in the Cirebon City area that use celebrity promotion services. This research uses field research (Field Research) with a quantitative approach. For data collection techniques carried out, namely through questionnaires. The population in this study is all culinary and fashion business actors in the Cirebon City area with a sampling technique using probability sampling, namely with a simple random method, which is as many as 44 business actors. The test tool used in this study is with path analysis techniques using the help of IBM Statistic SPSS software version 26. Based on the results of the channel analysis carried out, the results were obtained: (1) Marketing cost variables do not have a direct effect on net income, (2) Marketing cost variables have a direct and positive effect on sales volume, (3) Sales volume variables have a direct and positive effect on net income, (4) Indirect marketing cost variables through sales volume have a positive effect on net profit.</em></p> Nurul Hamdalah Nur Eka Setiowati Wartoyo Wartoyo Copyright (c) 2024 Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi 2024-09-04 2024-09-04 5 2 62 72 10.37150/jimat.v5i2.2981 https://jurnal.ummi.ac.id/index.php/jimat/article/view/2995 <p><em>Research on transformational and transactional leadership to improve team performance has been done by many previous researchers, but it is still rare to conduct research with loci in the field of hotels. The purpose of this study is to find out and explain effective leadership strategies to improve team performance. The research method used was quantitative descriptive, while as a sample, all Sukasantai Farmstay Sukabumi hotel employees totaled 50 respondents. The data collection method uses a questionnaire through Google Forms distributed to respondents. The results of the study stated that transformational and transactional leadership had a positive and significant influence on team performance, with an influence of 76.1% while other variables influenced 23.9%.</em></p> Munandi Saleh Suci Mutiara Insani Elang Langsa Herdiana Putra Feriyanto Feriyanto Tsani Lestari Copyright (c) 2024 Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi 2024-09-04 2024-09-04 5 2 73 78 10.37150/jimat.v5i2.2995