Umkm Berbasis Digital Marketing Di Desa Perbawati Sukabumi

Authors

  • Dadan Rahmat UMMI
  • Ali Rofi Universitas Muhammadiyah Sukabumi

DOI:

https://doi.org/10.37150/jsu.v4i2.1750

Keywords:

UMKM, Digital Marketing, Desa Perbawati MSMEs, Digital Marketing, Perbawati Village

Abstract

A maximum 200 word abstract in English in italics with Arial 10 point, single space. Abstract should be clear, descriptive, and should provide a brief overview of the problem studied. Abstract topics include reasons for the selection or the importance of research topics, mention the community service partner, research methods and a summary of the results. Abstract should end with a comment about the importance of the results or conclusions brief.

 

References

Aisyah (Nurul Fitriana), 2015. Pengembangan Industri Kreatif Di Kota Batu.Universitas Brawijaya,Malang (Studi Tentang Industri Kreatif Sektor Kerajinan Di Kota Batu).

Febriyantoro, M. T., & Arisandi, D. (2018). Pemanfaatan Digital Marketing bagi Usaha Mikro, Kecil, dan Menengah pada Era Masyarakat Ekonomi ASEAN. Jurnal Manajemen Dewantara, 1(2), 62–76.

Kurniawan, A., & Asharudin, M., 2018, Small an Medium Enterprises (SMES) Face Digital Marketing. Muhammadiyah International Journal of Economics and Business, no 2, vol 1.

Pradiani, T. (2017). Pengaruh Sistem Pemasaran Digital Marketing terhadap Peningkatan Volume Penjualan Hasil Industri Rumahan. Jurnal

Ilmiah Bisnis Dan Ekonomi Asia, 11(2), 46–53.

Ramdan A.M. dkk. (2021). Pedoman Kuliah Kerja Nyata Tematik. Sukabumi: UMMI PRESS.

Ryan, D., & Jones, C., 2009, Understanding Digital marketing: Marketing strategies for engaging the digital generation, Kogan, London.

Susanti, E., 2020, Pelatihan Digital marketingdalam Upaya Pengembangan Usaha Berbasis Teknologi pada UMKM di Desa Sayang Kecamatan Jatinangor, Sawala: Jurnal Pengabdian Masyarakat Pembangunan Sosial, Desa, Dan Masyarakat, no 2, vol 1.

Suwarni, E., Sedyastuti, K., & Mirza, A. H., 2019, Peluang dan Hambatan Pengembangan Usaha Mikro Pada Era Ekonomi Digital, Jurnal Ikraith Ekonomika, no 2, vol 2.

Sudarsono, H. (2020). Manajemen Pemasaran. Pustaka Abadi.

Tambunan, 2011.Teori Ekonomi Makro, Fakultas Ekonomi Universitas Indonesia, Jakarta.

Yasmin, A., Tasneem, S., & Fatema, K., 2015, Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study, International Journal of Management Science and Business Administration, no 5, vol 1, hal 69-80.

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Published

2022-11-30
Abstract viewed = 117 times