IMPLIKASI HARGA, LOKASI, DAN PROMOSI DALAM MENINGKATKAN MINAT BELI RUANG USAHA

DOI:

https://doi.org/10.37150/jiie.v9i1.734

Keywords:

Price, Location, Promotion, Interest in Buying

Abstract

In 2016, the core market in Sukabumi City experienced a fire, so shop owners chose to sell at the mall rental centers, general stores and suburban stalls. So that in early 2020, the local government plans to rebuild traditional markets in the same location with several updates, such as layout, building conditions, and of course price adjustments. This proposal was offered to shop owners in several malls to move back to fill the traditional market. The variables tested were Price, Location, Promotion to create public interest in buying interest in the new Traditional Market. Questionnaires were distributed to 50 respondents who sold in Citymall Sukabumi and surrounding areas with random product objects. Associative research methods with multiple regression analysis techniques. The results of the study stated that the price, location and promotion of the new Pelita Traditional Market had a significant effect on people's buying interest

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Published

2020-03-27

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Section

Articles
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